TAM/SAM/SOM Estimator

TAM (Total Addressable Market) represents the total market demand for a product or service - the maximum potential market size.

SAM (Serviceable Addressable Market) is the portion of TAM that is actually targeted by your products and services and aligns with your business model.

SOM (Serviceable Obtainable Market) is the portion of SAM that you can realistically capture, considering competition, resources, and go-to-market strategy.

• Investor pitches: Demonstrate market opportunity and realistic growth potential
• Resource allocation: Determine appropriate investment levels based on potential returns
• Go-to-market strategy: Identify which segments to target first and how to expand
• Financial projections: Create realistic revenue forecasts based on market capture

The estimates provided are based on available market data and reasonable assumptions. They should be considered starting points rather than definitive figures. For more accurate estimates, consider validating with multiple data sources, conducting primary research, and consulting industry experts.